Another example of the self-reflexivity of our heavily mediatized everyday reality: the opening ceremony to the Olympics consisted of Danny Boyle apparently extending the phantasmagoric drug-induced hallucination scenes from
Trainspotting to put together a trippy dream of British history and contemporary British reality, which included such bizarre random moments as the Arctic Monkeys playing a version of their 2005 (yes, 2005!) hit 'I Bet You Look Good on the Dancefloor' and then a cover of one of John Lennon's most meaningless, yet unmistakably 1960s, songs 'Come Together'. Ok, this was perhaps an Olympic sentiment. But then Paul McCartney was wheeled out to sing 'Hey Jude'. Why? What has this man and this song got to do with the Olympics and/or Britain 2012? The only explanation is that he represents a kind of rock Royalty.
This then became news, with commentators discussing it on the news channels late into the nights. Screened on the BBC, then analysed on the BBC as if it just happended to be a randomly-generated news event, when actually the BBC were
talking about themselves!
